Scaling food and drink brands that do better

Tradewinds is a growth and export advisory firm specialised in launching and scaling food & beverage brands across the Benelux and Europe.

We work with ambitious founders, management teams and investors who want to take their brand to the next phase — from local success to sustainable European growth.

With over 20 years of hands-on experience in food & beverage, we combine strategic advisory with real-world execution. We help brands grow through the right route to market, strong partnerships and scalable export strategies.

What we do

Scaling food and beverage brands is complex. Each market has its own consumers, regulations, channels and partners.
Without the right strategy, brands risk losing focus, margins or brand identity.

Tradewinds supports two core growth journeys:

  1. Launching or Scaling Benelux-based brands on local level and into Europe

We help food and beverage brands that are already launched  in the Benelux and want to grow further.
Where we also help in expanding  into new European markets with a clear, structured and scalable approach.

  1. Supporting international brands entering the Benelux and Europe

We work with brands from outside Europe that want to enter the Benelux or expand their European footprint.
We translate strong concepts into market-ready propositions for both Benelux and other countries in Europe.

Our core expertise

Strategic growth & advisory

  • Launch growth and scale-up strategy for food & beverage brands
  • Market prioritisation and entry sequencing
  • Commercial and financial modelling
  • Founder, management and board-level sparring

Route-to-market strategy

  • Channel strategy (retail, foodservice, DTC)
  • Go-to-market and launch planning
  • Pricing, margin and trade term structures
  • Distributor and partner selection

Export & European expansion

  • European export strategy and execution
  • Country-by-country expansion planning
  • Local distributor and partner set-up
  • Regulatory and compliance alignment

Product development, sourcing & production

  • Product optimisation for new markets
  • Recipe adaptation and localisation
  • Sourcing, supplier and co-manufacturer selection
  • Scalable production and cost optimisation

Distribution & activation

  • Retail and foodservice onboarding
  • Commercial launch execution
  • Activation and promotional planning
  • Portfolio and SKU optimisation

Why Tradewinds

  • Over 20 years of proven experience in food & beverage growth and export

  • Hands-on, pragmatic approach with real execution power

  • End-to-end support: from strategy to market launch

  • Deep knowledge of the Benelux and European food & beverage markets

  • Focus on healthy, premium and better-for-you brands

Who we work with

  • Food & beverage founders and leadership teams
  • Scale-ups preparing for European expansion
  • International brands entering the Benelux and Europe
  • Investors and boards seeking experienced growth support

How we work

We offer flexible engagement models, including strategic advisory, project-based support and fractional growth or export roles.
Every collaboration is tailored to the brand’s growth stage and ambitions.

Scaling food and drink brands that do better

Growth is not about being everywhere — it’s about being in the right markets, at the right time, with the right partners.
Tradewinds helps food & beverage brands launch or scale with clarity, confidence and control.

Ready to explore your next phase of growth?

    Contact details

    Tradewinds BV
    Jeroen Boschstraat 2
    5143 JH Waalwijk
    The Netherlands

    info@trade-winds.nl
    0031621213205